Harvard Business Review

Strategy-Making in Turbulent Times

Strategy-Making in Turbulent Times

A dynamic new model.

  • 읽기 소요시간

Article

Strategy-Making in Turbulent Times
en

This article originally appeared in Harvard Business Review

In crafting strategy, companies often struggle to cope with volatility. Using the traditional strategic-planning model, managers attempt to forecast how markets will evolve and competitors will respond, and then define a multiyear plan for winning in that future state. The organization is then called upon to execute that plan. Performance is routinely monitored, ostensibly to keep everyone on track.

Read the full article in Harvard Business Review (subscription may be required).

Brief

How to Breathe New Life into Strategy

Fixed-cycle is out. Dynamic, adaptive and connective is (finally) in.

태그

베인에 궁금하신 점이 있으신가요?

베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.