Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

We have limited Spanish content available. View Spanish content.

Disponemos de contenido en español limitado. Ver el contenido en español.

Snap Chart

Tailored Marketing Gives Customer Engagement a Shot in the Arm

Case study: Digital marketing innovation boosts a retail health company’s revenue.

Snap Chart

Tailored Marketing Gives Customer Engagement a Shot in the Arm

Retail health companies are discovering that customized marketing messages perform better than general digital mailings. One healthcare services company dramatically improved its engagement from lapsed customers with a test-and-learn approach to digital marketing. Instead of sending the same mailing to all customers, it tailored the content for small customer groups based on feedback. Within three months, revenue from former lapsed clients increased by 60%, boosting total revenue by 6%.

Jeremy Martin is a partner with Bain & Company's Healthcare practice and is based in Bain's Atlanta office. 

Read More

Healthcare Insights

Bain Insights dig deep into the complex challenges that healthcare companies—including hospitals, insurers and medtech firms—face in patient care.


Want to continue the conversation

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results