Happy customers cost less to serve, spend more, and recommend you to friends—and understanding these loyalty economics is crucial for business leaders. Strategies that focus on serving customers create more shareholder value and generate sustainable growth. In this webinar recording, Bain Partner Priscilla Dell'Orto is joined by Fred Reichheld, creator of the Net Promoter System, and Darci Darnell, global leader of Bain’s Customer practice. Fred and Darci, coauthors of the recent book Winning on Purpose, discuss why loyalty is the winning strategy and how organizations can put customers at the heart of everything they do.
Winning on Purpose: The Unbeatable Strategy of Loving Customers
This new book by Fred Reichheld, Darci Darnell, and Maureen Burns demonstrates that great leaders embrace a higher purpose to win, and Net Promoter® shines as their guiding star.
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