How Industrials Sell Smarter

In a tough and mature market, it’s hard to find sources of growth, and leaders of industrial machinery companies are feeling the pressure to create new solutions to remain successful. To meet the needs of investors and customers, industry leaders must outperform competitors and optimize the design and delivery of best-practice commercial activity. In this video, Bain Partner Tamara Lewis outlines specific steps for machinery companies to revitalize their go-to-market strategies and prioritize commercial excellence.

Read the chapter

Selling Smarter: The Machinery Company’s Guide to Commercial Excellence

Even the best machines don’t sell themselves. Here’s how their makers can grow faster, even in tough markets.

More videos

Machinery Trends: Digital Solutions and Services

Bain's Adrien Bron shares how business leaders are moving beyond machines to advance the industry in a new direction.

Video

Sustainability and M&A in Machinery

Bain Partner Michael Staebe outlines new sustainable solutions for machinery and equipment leaders.

Video