Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

We have limited Spanish content available. View Spanish content.

Snap Chart

The Future of Retail in Asia-Pacific: Digital Leaders, Fast Modernizers and More

Segmenting Asia-Pacific countries by digital disruption and market maturity can make sense of a disparate industry’s likely evolution.

Snap Chart

The Future of Retail in Asia-Pacific: Digital Leaders, Fast Modernizers and More
en

Asia-Pacific retail is dizzyingly diverse. To tease out the hidden patterns, we assessed a market’s maturity, gauged by the popularity of traditional retail channels, concentration in the grocery market and other measures. Then we mapped it against that country’s current digital disruption, using metrics such as online penetration and the e-commerce market share of the top digital players. Segmented in this way, Asia-Pacific countries cluster into four categories, each with its own trajectory.

Our analysis highlights how the massive shifts in global retail are happening even more rapidly in Asia-Pacific. India, Vietnam and Indonesia are “fast modernizers,” for instance. Their disruption and maturity levels are low today, but they are set for disproportionate digital acceleration—thereby emulating China, which has combined digital leadership with low market maturity and will continue to be in the e-commerce vanguard. Meanwhile, South Korea’s durable digital prowess makes it a case study for other “mature followers” (a group that Malaysia, the Philippines and Thailand are poised to join).

Related Brief

The Future of Retail in Asia-Pacific: How to Thrive at High Speed

The region’s world-leading digitalization is forcing executive teams to confront new strategic questions.

Tags

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.