Article

Tupperware takes off in emerging markets

Emerging markets now account for 56 percent of the company's sales.

By Bain Global Consumer Products practice


Tupperware is making big gains in emerging markets, which now account for 56% of the company's sales, according to Bain & Company. In India, where nearly 100,000 women host Tupperware parties, sales of the company's plastic kitchenware have grown 30% per year since 1996. Source: Bain & Company