Article

Tupperware takes off in emerging markets

Tupperware takes off in emerging markets

Emerging markets now account for 56 percent of the company's sales.

By Bain Global Consumer Products practice

  • First published on agosto 20, 2010
  • min read

Article

Tupperware takes off in emerging markets
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Tupperware is making big gains in emerging markets, which now account for 56% of the company's sales, according to Bain & Company. In India, where nearly 100,000 women host Tupperware parties, sales of the company's plastic kitchenware have grown 30% per year since 1996.

Source: Bain & Company
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