Personalization lays the foundation for next-generation loyalty and plays an integral role in the future of marketing. While not a new concept, it remains an area ripe for improvement in the retail industry. In this webinar, Bain's Melanie Sanders, who leads our Asia-Pacific Retail practice, and Grégoire Baudry, who leads our Retail practice in Paris, discuss how personalization can help provide optimal sales, marketing, and service experiences to each customer.
Retailers and other consumer companies are pressed to rethink how they handle personal data and deploy digital marketing.
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