Personalization in Retail

Bain's Melanie Sanders and Grégoire Baudry share how retailers can use personalization to connect and engage with customers.


Personalization in Retail

Personalization lays the foundation for next-generation loyalty and plays an integral role in the future of marketing. While not a new concept, it remains an area ripe for improvement in the retail industry. In this webinar, Bain's Melanie Sanders, who leads our Asia-Pacific Retail practice, and Grégoire Baudry, who leads our Retail practice in Paris, discuss how personalization can help provide optimal sales, marketing, and service experiences to each customer.

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