Though most companies communicate regularly with investors, a staggering 90% of them don’t systematically link Investor Relations with Strategy teams. This opens the door for communication gaps and inconsistent messaging—both of which impair the equity story and ultimately weaken investor trust. At the same time, many companies don’t carefully segment their investor base, making it difficult to hold on to shareholders and court new ones. Embedding Investor Relations Strategy into your comprehensive Corporate Strategy protects you from critical blind spots while also helping you attract and retain the investors integral to your success.
We solve for the most common investor relations pitfalls with a proven five-step approach.
If business-as-usual investor relations is a one-way street, our process ensures a virtuous cycle—one that helps you capture and stay close to the right audience and, ultimately, win on total shareholder return.