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Bain Book

The Loyalty Effect

The Loyalty Effect

The Hidden Force Behind Growth, Profits, and Lasting Value

By Fred Reichheld

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About the Author

About the Author

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What Others Are Saying

What Others Are Saying

Reichheld has delivered a key which can unlock the elusive feel-good factor. With sound advice on every page, supported by powerful argument, he has written what deserves to become a business classic.

Richard Donkin, Financial Times

 

The Loyalty Effect provides clear evidence that good 'old-fashioned' principles of management still drive superior performance

Leonard A. Schlesinger, Baker Foundation Professor, Harvard Business School

 

Reichheld’s work on the economics and impact of loyalty is absolutely fundamental to today’s business leaders.

Robert E. Hallagan, former President & CEO, Heidrick & Struggles, Inc.

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