Reichheld has delivered a key which can unlock the elusive feel-good factor. With sound advice on every page, supported by powerful argument, he has written what deserves to become a business classic.
—Richard Donkin, Financial Times
The Loyalty Effect provides clear evidence that good 'old-fashioned' principles of management still drive superior performance
—Leonard A. Schlesinger, Baker Foundation Professor, Harvard Business School
Reichheld’s work on the economics and impact of loyalty is absolutely fundamental to today’s business leaders.
—Robert E. Hallagan, former President & CEO, Heidrick & Struggles, Inc.