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      Brief

      Промышленные сервисы: как обеспечить остроту стратегии их вывода на рынок

      Промышленные сервисы: как обеспечить остроту стратегии их вывода на рынок

      Промышленные компании все чаще уделяют приоритетное внимание давно забытому сервисному бизнесу. Но поиск правильной коммерческой модели для многих представляется проблемой.

      Карл Штремпел, Маттиас С. Карлссон, Тамара Льюис, Паскаль Рот, Моритц Классен, Томас Фридли

      • min read
      }

      Brief

      Промышленные сервисы: как обеспечить остроту стратегии их вывода на рынок
      ru
      Резюме
      • Сегодня промышленные компании все больше внимания уделяют росту      своего сервисного бизнеса, поскольку      покупатели      оборудования отдают приоритет      экономии      денежных средств и продлению      срока эксплуатации существующих активов.
      • Однако у многих из них возникают сложности с выбором правильной стратегии вывода продукта на рынок.
      • Самые успешные компании систематически выявляют      возможности      с точки зрения рынка и клиентов, определяют ответственных за вывод продукции на рынок и коммерческую деятельность, а также внимательно      управляют      эффективностью работы команды продажи услуг.

      Полная версия на английском языке доступна на сайте Bain.com

      Authors
      • Headshot of Karl Strempel
        Karl Strempel
        Партнер, Dusseldorf
      • Headshot of Mattias C. Karlsson
        Mattias C. Karlsson
        Партнер, Stockholm
      • Headshot of Tamara Lewis
        Tamara Lewis
        Партнер, Seattle
      • Headshot of Pascal Roth
        Pascal Roth
        Партнер, Zurich
      • Moritz Classen
        Research Associate, St. Gallen, Switzerland
      • Thomas Friedli
        Professor of Production Management, University of St.Gallen, St. Gallen, Switzerland
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      First published in июль 2021
      Tags
      • Лесопромышленная и бумагоперерабатывающая промышленность
      • Практика передовых методов производства промышленных товаров и услуг
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