We have limited Russian content available. View Russian content.

Article

Route to a brand's best strategy

Route to a brand's best strategy

New findings challenge the belief that market share alone correlates with profitability.

  • min read

Article

Route to a brand's best strategy
en

New findings challenge the belief that market share alone correlates with profitability. Bain & Company's analysis of 200 brands shows that products at the high end stand to earn considerably more with a smaller share of the overall product category.

Download PDF

Tags
Tags

Хотите продолжить обсуждение?

Мы помогаем мировым лидерам бизнеса решать самые сложные проблемы и находить наилучшие возможности. Работая вместе, мы добиваемся устойчивых положительных изменений и результатов.