Article

Route to a brand's best strategy

Route to a brand's best strategy

New findings challenge the belief that market share alone correlates with profitability.

By Cyrus Jilla, Nicolas Bloch and Vijay Vishwanath

  • min read

Article

Route to a brand's best strategy
en

New findings challenge the belief that market share alone correlates with profitability. Bain & Company's analysis of 200 brands shows that products at the high end stand to earn considerably more with a smaller share of the overall product category.

Download PDF

Tags

How We've Helped Clients

A Consumer Packaged Goods Company Puts Cost and Complexity Reduction at the Heart of Its Transformation

Read case study

Sales and Marketing How to sell more dog food

Read case study

Sales and Marketing A sweet new branding strategy

Read case study

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Contact Bain

How can we help you?

See all offices