Mikey Vu
Партнер,
Head of our Retail AI practice; Advanced Analytics and Digital expert
Mikey
Mikey Vu leads our Retail AI practice in the Americas and is also a member of our Retail, Digital, and Technology practices.
He has more than 15 years of consulting experience and formerly worked in our Chicago and London offices.
Mikey's primary areas of focus are Generative AI, traditional AI, and disruptive technology in retail. He has helped his clients develop their AI strategies and accelerate their AI efforts. He leads both strategy consulting and technical engineering teams to drive scale results.
His core case work has included:
- AI strategy and AI use case scaling acceleration effort at a leading mass retailer
- AI-driven inventory management program for a leading retailer, achieving 11% excess inventory reduction and 20% order cycle time reduction, while simultaneously achieving 12% sales uplift
- AI-driven cost reduction program for a major retailer, which led to a 4% decrease in cost of goods sold
Mikey holds an MBA from the University of Michigan and a B.S. in Biomedical Engineering from the Johns Hopkins University.
Bain Partner Mikey Vu discusses five rules that traditional grocers can follow to stay ahead of hard discounters.
Recent Insights
- “Reimagining Merchandising in the Era of Agentic AI,” Brief, 09.01.2026
- “2030 Forecast: How Agentic AI Will Reshape US Retail,” Snap Chart, 17.12.2025
- “What Should Retailers Do About AI Shoppers?,” HBR.org,27.10.2025 , Article
- “Personalization: AI for Retail Marketing Magic,” Brief, 21.03.2025
- “Generative AI’s Potential to Improve Customer Experience,” Brief, 13.11.2024
In the News
- “Most US shoppers are encountering generative AI while shopping without realizing it ,” Press release, 13.11.2024
- “One year into their gen AI era: retailers must scale early investments as shoppers adopt AI into their daily lives – Bain & Company,” Press release, 28.05.2024
- “Consumers find shortages and higher prices as COVID-impacted supply chains shift for recovery,” MarketWatch,15.06.2021 , MarketWatch
- “Balancing resilience, speed and efficiency: 90 percent of retail, consumer goods companies plan to modify their supply chain networks in response to fallout from COVID-19,” Press release, 20.10.2020
- “It's not just Amazon: Why the pandemic will make Aldi and Dollar General more dominant,” CNN,15.05.2020 , CNN