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      HBR.org

      Using AI to Build Stronger Connections with Customers

      Using AI to Build Stronger Connections with Customers

      Smart companies are using AI to enhance—not automate—the customer experience.

      By Maureen Burns, Sharona Sankar-King, Priscilla Dell'Orto, and Eduardo Roma

      • min read

      Article

      Using AI to Build Stronger Connections with Customers
      en
      Authors
      • Headshot of Maureen Burns
        Maureen Burns
        Partner, Boston
      • Headshot of Sharona Sankar-King
        Sharona Sankar-King
        Alumni, New York
      • Headshot of Priscilla Dell'Orto
        Priscilla Dell'Orto
        Partner, Hong Kong
      • Headshot of Eduardo Roma
        Eduardo Roma
        Partner, London
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      The New Growth Equation for Tech Services

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      First published in Αύγουστος 2023
      Tags
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      • Artificial Intelligence
      • Artificial Intelligence Insights
      • CMO Insights
      • Connected Customer
      • Customer Experience
      • Digital
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      How We've Helped Clients

      Reimagining Insurance for the AI Era

      Read case study

      Voluntary Carbon Markets: A Bank Moves Early to Seize the Opportunity

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      Bridging the Gap Between Business and Technology

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