HBR.org Using AI to Build Stronger Connections with Customers Using AI to Build Stronger Connections with Customers Smart companies are using AI to enhance—not automate—the customer experience. Di Maureen Burns, Sharona Sankar-King, Priscilla Dell'Orto, e Eduardo Roma First published on agosto 01, 2023 Tempo di lettura min. Article Using AI to Build Stronger Connections with Customers Progress: en Tags AI, Insights, and Solutions Artificial Intelligence Artificial Intelligence Insights CMO Insights Connected Customer Customer Experience Digital Sales and Marketing Servizi Finanziari