HBR.org Using AI to Build Stronger Connections with Customers Using AI to Build Stronger Connections with Customers Smart companies are using AI to enhance—not automate—the customer experience. By Maureen Burns, Sharona Sankar-King, Priscilla Dell'Orto, and Eduardo Roma agosto 01, 2023 min read Article Using AI to Build Stronger Connections with Customers Progress: en Tags Advanced Analytics Artificial Intelligence Artificial Intelligence Insights CMO Insights Connected Customer Customer Experience Financial Services Sales and Marketing Vector℠
