Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

We have limited Spanish content available. View Spanish content.

Helen Liu

Partner, Shanghai

Sobre Helen

Helen Liu is a partner in our Advanced Manufacturing & Services, Customer Strategy & Marketing and Performance Improvement practices, based in Shanghai.

She mainly advises multinational clients across China, focusing on the automotive, machinery and medtech sectors. Her most recent engagements have involved strategy, performance improvement, mergers & acquisitions (M&A) and operating model transformation.

Notably, Helen has led a China-based commercial excellence project for one of the world's largest machinery firms, generating >15% annual growth over 3 years.

Apart from her client work, she is our Greater China Women at Bain champion and is also deeply involved in our Greater China MBA recruiting efforts.

Prior to joining the firm in 2011, she worked in operations and technology for Citibank. She also worked in the tax department of another top consulting firm.

Helen holds an MBA from the University of Virginia Darden School of Business and an M.S. from Nanjing University.

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.