But hydrogen’s path is not straightforward, with its growth trajectory and profit pools yet to be determined. Opportunities and timing will vary across regions and industries, depending on offtake potential, supply conditions, and infrastructure requirements. Customer demand will be as or more important than supply availability.
All this may look far away, and many companies have pressing priorities in 2021. Still, given the potential for hydrogen to play a meaningful role in the energy transition, companies should get started now to define how they will participate and take advantage of this massive opportunity. Here are five ways to get started.