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      Solution

      Digital Marketing

      Digital Marketing

      Leveraging deep practitioner expertise to accelerate marketing transformation

      Our Experience & Impact

      10-25%
      increase in marketing ROI
      <1 yr
      payback on fees
      2,100
      projects completed worldwide

      Our digital marketing consultants apply a rigorous—and proven--top-down/bottom-up approach to provide a clear and actionable roadmap for your teams. We combine big-picture thinking with specific recommendations across every facet of your marketing strategy, to ensure you achieve your full digital marketing potential.

      The linchpin of our digital marketing consulting expertise is FRWD®, a global community of 200+ digital marketing experts who partner with our clients (and their agencies) to accelerate meaningful business transformations.

      More about FRWD:

      • Our team members come from leading brands, media agencies, and technology platforms.
      • They bridge the gap between brand, marketing, strategy, and execution by designing and deploying real-life tests that capture immediate value.
      • They leave behind powerful tools and technology that your teams can use to further extend your new digital marketing capabilities.
      • They bring critical hands-on experience in communications planning and audience strategy; media planning and buying; paid digital media; owned media; traditional media; eCommerce and retail media networks; Martech and AdTech; brand strategy/content/design; and measurement/analytics.

      Employing a test-and-learn approach across design, lead generation, and other core marketing capabilities, we equip your teams with the skills and know-how they need to set a new standard in digital marketing.  

       

      Discover how the powerful combination of Bain's consulting expertise and FRWD's domain, media, creative and technology capabilites can transform your marketing, and your results 

      At a Glance

      At a Glance

      Advanced diagnostics

      Our channel-specific experts partner with your teams to unlock untapped growth potential, size-the-prize of near term optimization, identifying effectiveness and efficiency gains at a brand and portfolio level.

      Marketing acceleration

      Actively test hypotheses in the marketplace to drive growth potential, refine strategic prioritization and establish scalable insights and value capture measured in real world business outcomes.

      Capability development

      Deploy advanced systems, structure, tools and ways of working to help you build repeatable processes and scale your transformation across regions and business units. 

      Behold the Bold: Stories of bold digital transformation

      Digital Marketing Insights

      Elements of Value®
      Anticipating When Consumer Sentiment on Covid-19 Will Turn
      Social media patterns can guide companies’ signature actions and messaging.
      Brief
      Innovative Approaches to Measuring Creative Effectiveness
      Bain's Cesar Brea and EDO's John Cripps discuss how to understand and optimize new ways of advertising.
      Video
      Reimagining Marketing During Recessionary Times
      How top brands are using marketing data and experimentation to stay connected to consumers.
      Brief
      Net Promoter Score℠
      Generative AI Opportunities and Perspectives in Retail
      Bain partners discuss how retailers can use OpenAI to anticipate disruption, find innovative solutions, and identify trends.
      Webinar
      See more

      Our Digital Marketing Experts

      Headshot of Oliver Gertz

      Oliver Gertz Partner Munich

      Headshot of Will Warren

      Will Warren Partner New York

      Headshot of Felicity Long

      Felicity Long Partner London

      Headshot of Eileen Shy

      Eileen Shy Partner New York

      Headshot of Carrie Zhang

      Carrie Zhang Partner Shanghai

      Headshot of Quentin de Louvencourt

      Quentin de Louvencourt Expert Associate Partner, Marketing Paris

      Headshot of Nadja Kendlbacher

      Nadja Kendlbacher Partner Sydney

      Headshot of Vittorio Bonori

      Vittorio Bonori Partner Milan

      See more

      Digital

      We bridge strategy and tech to accelerate your digital transformation and ensure enduring results.

      Learn More

      Related Offerings

      Elements of Value®

      Elements of Value®

      Understanding what your customers truly value helps you differentiate your offering and gives you more pricing power and bigger market share. Elements of Value identifies what matters most and helps you deliver it effectively.

      Read more

      Modern Marketing

      Modern Marketing

      Quickly begin delivering the right messages to your customers and building the skills of your team.

      Read more

      Marketing Effectiveness and Efficiency

      Marketing Effectiveness and Efficiency

      Disruptive startups, a shift to digital, and economic uncertainty are just some of the factors transforming marketing. We help CMOs respond, and win, with strategies that reduce costs and build lasting capabilities.

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