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How we can help

Elements of Value®

Understanding what your customers truly value can have big benefits: clearer differentiation, more pricing power and bigger market share. Elements of Value® provides a framework and empirical basis to identify—in B2C or B2B businesses—what really matters to your customers and how to deliver it most effectively.

Why Bain

Why Bain

  • We’ve researched consumers and observed their behavior for 30+ years, and our research has been featured in Harvard Business Review.
  • We’ve done groundbreaking research on value, both in B2B and B2C.
  • We’ve identified 30 distinct B2C elements of value and 36 distinct B2B elements of value — and quantified their linkages to growth, Bain's Net Promoter Score® and repeat purchasing.
  • Our approach can be applied to multiple business problems.

What to Expect

What to Expect

Our Team


Elements of Value® and Results Delivery® are registered trademarks of Bain & Company, Inc.
Net Promoter® and Net Promoter System® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

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