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Founder's Mentality®

Bain Book

The Founder's Mentality

The Founder's Mentality

How to Overcome the Predictable Crises of Growth

By Chris Zook and James Allen

Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment—find an attractive market, formulate the right strategy, win new customers.

But when Bain & Company’s Chris Zook and James Allen, authors of the best-selling Profit from the Core, researched this question, they found that 85% of the challenges to growth are internal—proliferating processes and bureaucracy, loss of accountability, and increasing distance from the front lines, to name a few. More crucial is their finding that companies experience a set of predictable internal crises, at predictable stages, as they grow. If not managed properly, these crises can stifle even the healthiest company’s ability to grow further—and actively lead it into decline.

"Fascinating and worth noting."

Amanda Lang, BNN Bloomberg

The key insight from Zook and Allen’s research is that managing these choke points requires a “founder’s mentality” to restore speed, focus, and connection to customers. The Founder’s Mentality® consists of three behaviors typically embodied by a bold, ambitious founder: an insurgent’s mission, an owner’s mindset and an obsession with the front line.

Based on the authors’ decade-long study of companies in more than forty countries, The Founder’s Mentality identifies a profound connection between these three traits and a company’s ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leader—not only a founder—can instill and leverage a Founder’s Mentality throughout their organization and find lasting, profitable growth.

Learn more about the Founder's Mentality >

About the Authors

About the Authors

Chris Zook

Chris Zook

Chris Zook is an advisory partner in Bain & Company's Boston office. He was coleader of the Global Strategy practice for 20 years. Chris has specialized in helping companies find new sources of profitable growth. He is the best-selling author of multiple business books, including Repeatability, Profit from the Core, Beyond the Core and Unstoppable.

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James Allen

James Allen

James Allen is a senior partner in Bain & Company’s London office and led the firm’s Global Strategy practice. For over 25 years, James has advised clients on the development of global growth strategies, emerging market entry strategies and turnaround strategies. He is the coauthor of Repeatability and the best-selling book Profit from the Core.

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What Others Are Saying

What Others Are Saying

Zook and Allen's ideas are critical for success in a world that demands more speed and ability to adpat than ever before. Leaders should read The Founder's Mentality and take its ideas seriously.

Les Wexner, founder and CEO, L Brands

As a founder, I resonate strongly with the themes of The Founder's Mentality, especially with regard to the overwhelming importance of speed, singular focus and the ability to invest for the long term.

Michael Dell, founder and CEO, Dell Technologies

Zook and Allen provide a roadmap for winning growth. Whether you are a start-up entrepreneur, an investor or a Fortune 500 manager, run out to buy The Founder's Mentality.

—Linda Rottenberg, cofounder and CEO, Endeavor

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