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      Brief

      Многие банки сталкиваются с проблемой прибыльности цифровой трансформации

      Многие банки сталкиваются с проблемой прибыльности цифровой трансформации

      Монетизация инвестиций в цифровизацию требует «мобилизации» клиентов и сотрудников.

      Дирк Фатер, Йенс Энгелхардт, Джо Филдинг, Ричард Хатералл

      • min read
      }

      Brief

      Многие банки сталкиваются с проблемой прибыльности цифровой трансформации
      ru
      Резюме
      • Многие розничные банки вложили огромные средства в цифровые инициативы, не получив тех результатов, на которые они рассчитывали, в частности перехода клиентов в низкозатратные цифровые каналы.
      • Технологии сами по себе не решат проблему. Банки должны сделать своих клиентов мобильными, постоянно используя меры как добровольного, так и принудительного характера. Цифровая трансформация также предполагает «мобилизацию», предоставление правильных цифровых инструментов, обучение и управление соответствующими изменениями как для персонала, непосредственно работающего с клиентами, так и для бэк-офиса.
      • При правильной реализации цифровизация делает выше лояльность клиентов, улучшает экономические показатели и служит хорошей защитой от «цифрового оттока» клиентов к конкурентам.

      Полная версия на английском языке доступна на сайте Bain.com 

      Authors
      • Headshot of Dirk Vater
        Dirk Vater
        Партнер, Frankfurt
      • Headshot of Jens Engelhardt
        Jens Engelhardt
        Партнер, Zurich
      • Headshot of Joe Fielding
        Joe Fielding
        Партнер, New York
      • Headshot of Richard Hatherall
        Richard Hatherall
        Advisory Partner, Sydney
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