HBR.org How Corporate Purpose Leads to Innovation How Corporate Purpose Leads to Innovation The best innovations reinforce the company’s purpose and create mutual value for its key constituents. Darrell Rigby, Zach First, and Mikaela Boyd min read 01.11.2023 Article How Corporate Purpose Leads to Innovation Progress: en First published in Ноябрь 2023 Tags Next℠ Innovation Strategy Purpose Стратегия Трансформация