Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

We have limited Russian content available. View Russian content.

Case study

Food Co. jump-starts growth with return to core brands

In just a few months, Bain helped a food company pull itself out of the red and into the black after years of slumping sales and vanishing market share. The turnaround recipe blended a renewed commitment to core and hero brands with comprehensive, cross-functional brand planning.

  • min read

At a Glance

  • 17 point increase in YoY sales change
  • 3.1 point increase in YoY share change

The Full Story

The Situation

Food Co.* had long emphasized profits at the expense of brand equity, product innovation, market leadership and category strategy. The company returned to growth mode by getting back to basics: focusing on its core, promoting hero brands and eliminating weak sellers.

Our Approach

  • Focus: Bain helped Food Co. refocus on core and hero brands.
  • Hero brand plans: Bain worked with cross-functional teams—notably including sales and marketing leaders—to institute coordinated plans for hero brands. The plans redirected media spending to these brands, rationalized SKUs and outlined promotion and pricing programs.
  • Retail partnerships: Bain helped launch a new retail partnership to reclaim category leadership.
  • New brand launch: With Bain's support, Food Co. launched a new brand to address a high-potential customer segment.

The Results


* We take our clients' confidentiality seriously. While we've changed their names, the results are real. 

Хотите продолжить обсуждение?

Мы помогаем мировым лидерам бизнеса решать самые сложные проблемы и находить наилучшие возможности. Работая вместе, мы добиваемся устойчивых положительных изменений и результатов.