Bain utilise des cookies pour améliorer la fonctionnalité et la performance de ce site. En poursuivant votre navigation suce site, vous acceptez l’utilisation des cookies. Pour plus d’informations, veuillez-vous référer à notre politique de confidentialité

We have French content available. View French site.

Étude de cas

Food Co. jump-starts growth with return to core brands

In just a few months, Bain helped a food company pull itself out of the red and into the black after years of slumping sales and vanishing market share. The turnaround recipe blended a renewed commitment to core and hero brands with comprehensive, cross-functional brand planning.

  • min

En un coup d’oeil

  • 17 point increase in YoY sales change
  • 3.1 point increase in YoY share change

Toute l’histoire

The Situation

Food Co.* had long emphasized profits at the expense of brand equity, product innovation, market leadership and category strategy. The company returned to growth mode by getting back to basics: focusing on its core, promoting hero brands and eliminating weak sellers.

Our Approach

  • Focus: Bain helped Food Co. refocus on core and hero brands.
  • Hero brand plans: Bain worked with cross-functional teams—notably including sales and marketing leaders—to institute coordinated plans for hero brands. The plans redirected media spending to these brands, rationalized SKUs and outlined promotion and pricing programs.
  • Retail partnerships: Bain helped launch a new retail partnership to reclaim category leadership.
  • New brand launch: With Bain's support, Food Co. launched a new brand to address a high-potential customer segment.

The Results

 

* We take our clients' confidentiality seriously. While we've changed their names, the results are real. 

Vous souhaitez continuer cette conversation ?

Nous aidons des dirigeants du monde entier à matérialiser des impacts et des résultats pérennes et créateurs de valeur dans leurs organisations.