Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

Case Study

Food Co. jump-starts growth with return to core brands

In just a few months, Bain helped a food company pull itself out of the red and into the black after years of slumping sales and vanishing market share. The turnaround recipe blended a renewed commitment to core and hero brands with comprehensive, cross-functional brand planning.

  • min read

At a Glance

  • 17 point increase in YoY sales change
  • 3.1 point increase in YoY share change

The Full Story

The Situation

Food Co.* had long emphasized profits at the expense of brand equity, product innovation, market leadership and category strategy. The company returned to growth mode by getting back to basics: focusing on its core, promoting hero brands and eliminating weak sellers.

Our Approach

  • A renewed focus on core and hero brands.
  • Coordinated plans for hero brands. We worked with cross-functional teams—notably sales and marketing leaders—to redirect media spending to hero brands, rationalize SKUs and outline promotion and pricing strategies.
  • New retail partnerships to reclaim category leadership.
  • New brand launch to reach a high-potential customer segment.

The Results

 

* We take our clients' confidentiality seriously. While we've changed their names, the results are real. 

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.