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      Solution

      Net Promoter System®

      Net Promoter System®

      Create a culture that earns the passionate loyalty of your customers and employees.

      Our Experience & Impact

      20%
      reduced customer attrition
      2x
      industry revenue growth (for loyalty leaders)
      10+ pts
      NPS gains in first year
      15%
      cost advantage

      We created the Net Promoter System to help companies measure and manage customer loyalty. The Net Promoter ScoreSM (NPS®) is a single, easy-to-understand metric that predicts overall company growth and customer lifetime value. These powerful tools can help you earn the passionate loyalty of your customers while inspiring the energy, enthusiasm and creativity of your employees. The result: profitable, sustainable organic growth.

      Combined with our powerful approach to customer experience transformation, NPS helps you increase customer delight, reduce operating costs and earn lasting loyalty. Take customer experience to an even higher level with NPS Prism®, our breakthrough benchmarking service that lets you compare your customer episodes—the discrete interactions that make up the customer journey—against those of your peers, so you can spot gaps and prioritize initiatives. And build the organizational muscle you need to continually elevate the customer experience with MyCX℠, our world-class CX technology and training solution.

      Read more Read less

      How We Can Help

      How We Can Help

      NPS Prism®

      A unique customer experience benchmarking service that provides actionable insights and analysis to guide your creation of game-changing customer experiences.

      Active NPS in your business

      Learn more from Bain

      Net Promoter® for People

      Inspired, empowered employees go the extra mile to delight customers and keep them coming back. Net Promoter® for People makes that happen by unleashing the energy, enthusiasm and creativity of your workforce.

      Learn more

      Advanced Analytics

      Big Data promises profound competitive advantages, but to capture them you need to master the delicate alchemy of people, tools, data and strategy. Our Advanced Analytics expertise helps you perfect the formula for predictive NPS and turn all if your data into a competitive advantage.

      Learn more

      Customer Experience

      Deliver a triple play of results: happier customers, employees and shareholders

      Learn more

      MyCX℠

      Learn how to gain the valuable strategic insights you need to earn your customers’ love and loyalty, and drive long-term growth.

      Learn more

      Customer Experience Leadership

      Pinpoint the customer experience improvements that produce outsized results

      Learn more

      Winning on Purpose

      A must-read story and your indispensable guide for inspiring customer love within your own teams and utilizing Net Promoter to achieve both personal and business success. Available now!

      Learn more

      Client Results

      Case study

      Revitalizing a utility's market position with customer loyalty
      A utility company was steadily losing customers as consumers gained the right to select their energy supplier. To boost loyalty, we helped the company transform its culture to be intensely customer-focused.

      Case study

      Dialing up customer experience in telecommunications
      We helped a telecommunications provider launch its Net Promoter System℠. In just a few months the company was able to boost customer acquisition and reduce churn.
      See more

      Access NPS® Outer Loop

      Early access to NPS® Outer Loop by Bain & Company powered by Qualtrics XM is available for sign up. This new solution developed jointly by Bain and Qualtrics will enable companies to manage their backlog of customer experience opportunities end-to-end.

      Register here Read the press release

      NPS Insights

      Why Customer Loyalty Beats Quarterly Earnings
      Across industries, companies that prioritize customer relationships deliver outsize growth.
      Snap Chart
      Financial Services
      How Banks Can Tease Out the Loyalty Metrics That Matter
      Measuring performance on the key episodes for a bank’s customers allows the bank to focus on investments that will improve loyalty—and its economics.
      Brief
      Financial Services
      Customers Prefer Digital Banks’ Basic Accounts
      To strengthen loyalty, traditional banks can modernize their legacy technology and center the account experience around users’ priorities.
      Snap Chart
      Financial Services
      Can US Banks Protect Their Card-Issuing Business?
      Consumer payments have been gravitating to neobanks and technology firms.
      Brief
      See more

      MyCX℠

      MyCX℠ is a multi-faceted subscription service designed to help you assess and improve your company’s CX capabilities. It includes accreditation, training and certification, peer networking, and more. Develop deeper expertise by learning from CX leaders and peers.

      Learn more

      Our NPS Experts

      Headshot of Rob Markey

      Rob Markey Advisory Partner Boston

      Headshot of Daniel Möllerhenn

      Daniel Möllerhenn Advisor Frankfurt

      Headshot of Maureen Burns

      Maureen Burns Partner Boston

      Headshot of Jason Barro

      Jason Barro Partner New York

      Headshot of Phil Sager

      Phil Sager Partner Toronto

      Headshot of Laurens-Jan Olsthoorn

      Laurens-Jan Olsthoorn Partner Amsterdam

      See more

      Ready to talk?

      We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

      Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks and Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Coro® is a registered trademark of Bain & Company, Inc.

      Stay ahead in a rapidly changing world. Subscribe to Bain Insights, our monthly look at the critical issues facing global businesses.

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