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BothBrain® Innovation

It takes both halves of the brain―right-brain creative talents and left-brain management skills―to successfully generate and commercialize ideas. But not many people are skilled at both. Bain's BothBrain Innovation helps build a culture of teamwork so that you can tap into both sides of the brains in your company and foster innovation in new products, processes and services.

Why Bain

Why Bain

We invented BothBrain Innovation based on our decades of proprietary research on the achievements of highly successful paired leaders with complementary skills.
We have deep experience in assessing innovation performance and identifying solutions to foster ongoing innovation.
We employ multiple tools and approaches to ignite, capture and catalyze sparks of ingenuity.

Qué esperar

Qué esperar

Innovation

Combine right-brain creativity and left-brain management skills to spur innovation.

Talent

Attract and retain creative and commercial personnel more successfully.

Judgment

Improve the effectiveness of decision making.

Culture

Build and sustain a culture of innovation and continuous reinvention.

Our Team

Trent Murphey Associate Partner Dallas

Dennis Jones Expert Partner, Innovation & Design Denver

Darrell Rigby Partner Boston

Insights

BothBrain® Innovation

More innovation is possible

Learn how managers can utilize the BothBrain® approach to establish a clearly defined and viable innovation management process within their companies.

BothBrain® Innovation

Innovation in turbulent times

Innovation requires leadership teams with both right- and left-brain skills.

BothBrain® Innovation

Learning from recession, the Japanese way

Driven by sophisticated and demanding consumers, Japanese companies are highly evolved as innovators in the areas of product, packaging, channels, and services.

BothBrain® Innovation

Bringing pharma R&D back to health

Pharma companies have tried to resuscitate innovation recently. The old approach to R&D is not working.

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Related Offerings

Corporate Finance

Transform corporate finance to propel your strategy. We help CFOs and finance leaders boost shareholder returns, master capital markets, build superior end-to-end M&A capabilities, and more.

Digital Strategy

A winning digital strategy balances today’s needs with tomorrow’s opportunities. We apply the Bain Radar 360 Strategy® "Today Forward, Future Back" approach to deliver immediate, tangible benefits that propel you into your digital future.

Investor Relations Strategy

Investor Relations Strategy

When you move from a traditional investor relations approach to one embedded in strategy, you get the valuation you deserve. We strengthen your position with investors by enhancing communication and establishing feedback loops that drive sustained growth.

Bain Micro-battles System®

Bain Micro-battles System®

Create microcosms of the nimble, responsive company you want to become—or once were—and scale them across your organization to revive insurgency and make your size a benefit, not a burden.

Business Strategy

Business Strategy

Win today and in the future

Corporate Strategy and Finance

Corporate Strategy and Finance

Charting the right course to sustained value creation

See more

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We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

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BothBrain® Innovation is a registered trademark of Bain & Company, Inc.