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Work before Play: Americans See a Long Road Ahead

Americans expect to go back to work long before they resume nonessential shopping, dining out or traveling.

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Work before Play: Americans See a Long Road Ahead
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Many Americans expect to return to work in the coming weeks and months, but much fewer expect to resume other nonwork and social activities in the near term.

According to the most recent Bain/Dynata survey of American workers (conducted May 8–May 15), US workers plan to prioritize basic activities such as shopping in stores over more discretionary outings such as going to restaurants or attending large events, suggesting that a recovery for those industries could be delayed.

And when it comes to using public transportation or traveling on airplanes, Americans are much more hesitant. More than half of survey respondents don’t expect to resume using those modes of transportation until after August.

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About Dynata

Dynata is one of the world’s largest first-party data and insights platforms. With a reach that encompasses more than 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata provides precise, trustworthy, quality data. The company has built innovative services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum―from strategy, innovation and branding to advertising, measurement and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe and Asia-Pacific. For more information, go to www.dynata.com.

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