Many Americans expect to return to work in the coming weeks and months, but much fewer expect to resume other nonwork and social activities in the near term.
According to the most recent Bain/Dynata survey of American workers (conducted May 8–May 15), US workers plan to prioritize basic activities such as shopping in stores over more discretionary outings such as going to restaurants or attending large events, suggesting that a recovery for those industries could be delayed.
And when it comes to using public transportation or traveling on airplanes, Americans are much more hesitant. More than half of survey respondents don’t expect to resume using those modes of transportation until after August.
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Recovery from Covid-19 will require resilience as companies advance, retreat, adapt—and repeat as necessary.
As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.
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