BOSTON – September 4, 2025– Bain & Company has been recognized as a Leader in the IDC MarketScape: Digital Business Strategy Consulting Services 2025 Vendor Assessment (#US52036025, August 2025). The report highlights that “Bain’s aim is to help clients gain a competitive edge through digital, AI solutions, technology, and data.” The report goes on to say, that companies should consider Bain “for digital business strategy consulting services when they require nuanced, insight-driven solutions for complex transformations, particularly those involving significant stakeholder management and board-level decision- making.” 

The assessment provides a comprehensive analysis of Bain’s capabilities, expertise, and offerings in digital business strategy consulting. The report notes, “Bain is known for its results-driven approach and deep partnerships with clients to drive a lasting impact.” The report also notes that, “Bain excels at delivering tailored strategies backed by strong analytical frameworks and a collaborative approach, ensuring measurable results and effective changes in challenging business environments.”  

According to the IDC MarketScape, “Bain drives impactful transformations by helping clients address immediate digital priorities, realize near-term value, and both chart and execute a strategic path towards long-term success and transformative business outcomes.”   

According to the report, “The firm integrates its expertise in strategy, operations, change management, and digital capabilities, with digital consulting services that specialize in critical inflection points across the technology and data life cycle, including tackling challenges from adopting emerging technologies, scaling AI-driven capabilities, and modernizing legacy systems.”  

The MarketScape notes that “Bain is recognized for its strategic expertise in driving large-scale business transformations, effectively influencing senior stakeholders and navigating complex environments. Its approach, marked by humility and low ego at the senior level, resonates strongly with clients. Bain's ability to provide nuanced, tailored advice and seamlessly integrate global perspectives into client companies makes it a preferred choice for addressing complex management challenges that require strategic insight rather than execution-focused solutions.”  

The report also noted, “Bain’s digital strategy services are often applied in contexts where clients are navigating disruption, shifting customer expectations, or evolving regulatory environments; and as such Bain teams are purpose-built for each engagement, integrating their expertise in strategy, operations, and change management with technology insights and thinking.”  

It adds that, “This approach is appreciated by clients that require business leader partnership and solutions for a specific need. The firm is technology agnostic and works closely with leading technology firms.”  

“We are proud to be recognized as a Leader in the IDC MarketScape: Worldwide Digital Business Strategy Consulting Services,” said Pascal Gautheron, a Bain partner and head of the firm’s Enterprise Technology practice globally. “At Bain we innovate with AI and technology to enable our clients achieve their full potential.”  

An excerpt copy of the IDC MarketScape report can be accessed here.  

Source:  “IDC MarketScape: Worldwide Digital Business Strategy Consulting Services 2025 Vendor Assessment” by Erin Hichman, August 2025, IDC # US52036025.

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market.  The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.

Editor's Note: To arrange an interview, contact Dan Pinkney at dan.pinkney@bain.com or +1 646 562 8102. 

About Bain & Company 

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.  

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a gold rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 2% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. 

About IDC MarketScape 

 IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.