Press release
BOSTON, September 9, 2020 – Bain & Company has signed an agreement with Advantage Group International to integrate Advantage’s data into Bain’s market leading FrontViewSM product.
FrontView is a proprietary state-of-the-art software, powered by advanced analytics, that helps consumer products companies develop individually tailored customer plans that maximize value for both their retail customers and themselves.
The Advantage Group is an industry-leading source of data for suppliers and retailers in FMCG. For over 30 years and in over 40 markets globally, Advantage has supported business partners through its syndicated engagement program, collecting extensive quantitative and qualitative feedback across a variety of critical performance areas to measure and strengthen B2B performance.
“As negotiations with retailers become ever more complex especially after Covid-19, consumer goods companies need to rethink how they grow the joint profit pool with their customers,” said Eduardo Gimenez, partner at Bain & Company. “FrontView helps consumer goods companies design customer plans that adapt their value proposition to the strategy and economic model of their key retail partners.”
“Our role is to support consumer goods companies and their customers in driving mutual growth. We help our clients listen, understand, and align on a pathway to build a better business together. In that mission, there is a natural alignment between Bain and Advantage, and we are delighted to collaborate on ways to better serve our respective clients,” says Nick Langford, VP, Innovation at Advantage Group.
“We are convinced that technology will play a critical role in bridging the gap between consumer goods companies and retailers. We firmly believe that cooperation will be core to these industries and our solution helps quickly identify the areas that bring value to both parties,” said François Faelli, head of Global Consumer Goods practice at Bain & Company.
About Bain & Company
Bain & Company works with leaders worldwide to solve their toughest challenges and deliver enduring results. Since 1973, we’ve partnered with clients, including private equity and portfolio companies, to build the capabilities they need to stay ahead of change and help them redefine their industries. We measure our success by our clients’ success, and we proudly hold the highest levels of client advocacy in our field.
Bain is consistently recognized globally as one of the best places to work. We operate as one global team, uniting strategists, industry and functional experts, technologists, and advisors with a vibrant ecosystem of technology partners.
Notes to Editors
Bain & Company was founded in 1973 and today has 19,000 employees across 67 cities in 40 countries. We have worked with more than two-thirds of the Global 500 and more than 9,000 companies worldwide. Bain has pledged to deliver $2 billion in pro bono consulting to nonprofit, public-sector and charitable organizations by 2035. The firm is consistently recognized as a Leader in major analyst rankings across multiple areas, including digital business, innovation, strategy, experience design, customer experience, and carbon-zero transformation.
About Advantage Group International
Advantage Group is the leading advisor in business-to-business engagement globally. Over 30 years ago, in Toronto, Canada, founder Ron Pirie championed the belief that businesses work better together when they commit to actively listening and responding to each other’s feedback. Ron’s idea to have retailers rate and rank their suppliers was first conceptualized on a pizza box. Not long after, fast-moving consumer goods suppliers and retailers throughout North America began recognizing that engaged and measurable relationships are foundational to business performance. Today, our relationship measurement capabilities have become the gold standard for improving business-to-business engagement in over 40 countries. For more information: https://www.advantagegroup.com