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How Covid-19 Has Changed Consumer Behavior

Bain's François Faelli shares five trends for consumer goods companies to watch as parts of the world start to emerge from the pandemic.


How Covid-19 Has Changed Consumer Behavior

As parts of the world come out of the pandemic, consumer goods companies face their most difficult planning cycle in decades. François Faelli, who leads Bain’s Global Consumer Products practice, discusses five major shifts in consumer behavior and shares how brands can capitalize on these trends.


Has Consumer Behavior Changed Forever?

Our latest survey shows some prepandemic norms will return quicker than others, significant regional differences remain, and omnichannel is more important than ever.


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