She regularly publishes insights and perspectives on global trends and strategic stakes across these sectors.
She has particular expertise in brand growth acceleration, innovation, digital transformation (including e-commerce, omnichannel retailing, digital marketing and advanced analytics), evolutions of the global retail landscape and global consumer trends (with a focus on the forward-looking issue of “the Consumer of the Future”). She has co-authored a Bain study on shifts in the grocery retailing landscape and subsequent implications for consumer packaged goods companies.
She is one of the spokespeople for our renowned annual Luxury Goods Worldwide Market Study and is regularly quoted in the French and International press (inlcluding Les Echos, Le Nouvel Economiste, BFM, AFP, Reuters, Women’s Wear Daily and The Financial Times) on evolutions in the global luxury sector.
Joëlle regularly leads assignments for our consumer products, retail and luxury clients, focusing most recently on full potential strategy development, mission and vision definition, value proposition re-design and omnichannel strategy.
She joined Bain in 1993 after graduating from from Ecole des Hautes Etudes Commerciales (HEC Paris) with high honours.
- “Defending Retail against Covid-19: From “Act Now” to “Plan Now”,” Brief, 22.04.2020
- “Defending Consumer Products Companies against COVID-19,” Brief, 13.03.2020
- “Eight Themes That Are Rewriting the Future of Luxury Goods,” Report, 05.02.2020
- “The Future of Luxury: A Look into Tomorrow to Understand Today,” Report, 10.01.2019
- “Luxury Goods Worldwide Market Study, Fall–Winter 2017,” Report, 22.12.2017