Basma Abdel Motaal
Practice Director,
About Basma
Recent Insights
- “How Synthetic Customers Bring Companies Closer to the Real Ones ,” Brief, Ιούνιος 2025
- “AI in the Air: How Airlines Are Elevating Loyalty Programs,” LinkedIn,Ιανουάριος 2025, Article
- “Why Loyalty Programs Fail,” Harvard Business Review,Σεπτέμβριος 2024, Article