Basma Abdel Motaal
Practice Director,
Biografie Basma
Recent Insights
- “Beyond Sales Lift: How Rewards Build Valuable Customers,” Brief, 18. Juni 2026
- “Synthetic Customers Earn Their Stripes,” Brief, 4. Mai 2026
- “How Synthetic Customers Bring Companies Closer to the Real Ones ,” Brief, 16. Juni 2025
- “AI in the Air: How Airlines Are Elevating Loyalty Programs,” LinkedIn, 24. Januar 2025, Article
- “Why Loyalty Programs Fail,” Harvard Business Review, 13. September 2024, Artikel