Basma Abdel Motaal
Practice Director,
Basma
Recent Insights
- “Beyond Sales Lift: How Rewards Build Valuable Customers,” Brief, 2026년6월18일
- “Synthetic Customers Earn Their Stripes,” Brief, 2026년5월4일
- “How Synthetic Customers Bring Companies Closer to the Real Ones ,” Brief, 2025년6월16일
- “AI in the Air: How Airlines Are Elevating Loyalty Programs,” LinkedIn, 2025년1월24일, Article
- “Why Loyalty Programs Fail,” Harvard Business Review, 2024년9월13일, Article