Basma Abdel Motaal

Recent Insights

• “Synthetic Customers Earn Their Stripes,” Brief, 2026년5월4일
• “How Synthetic Customers Bring Companies Closer to the Real Ones ,” Brief, 2025년6월16일
• “AI in the Air: How Airlines Are Elevating Loyalty Programs,” LinkedIn, 2025년1월24일, Article
• “Why Loyalty Programs Fail,” Harvard Business Review, 2024년9월13일, Article