Basma Abdel Motaal
Practice Director,
About Basma
Recent Insights
- “Beyond Sales Lift: How Rewards Build Valuable Customers,” Brief, Ιούνιος 2026
- “Synthetic Customers Earn Their Stripes,” Brief, Μάιος 2026
- “How Synthetic Customers Bring Companies Closer to the Real Ones ,” Brief, Ιούνιος 2025
- “AI in the Air: How Airlines Are Elevating Loyalty Programs,” LinkedIn, Ιανουάριος 2025, Article
- “Why Loyalty Programs Fail,” Harvard Business Review, Σεπτέμβριος 2024, Article