Basma Abdel Motaal
Practice Director,
Sobre Basma
Recent Insights
- “Beyond Sales Lift: How Rewards Build Valuable Customers,” Brief, junio 18, 2026
- “Synthetic Customers Earn Their Stripes,” Brief, mayo 04, 2026
- “How Synthetic Customers Bring Companies Closer to the Real Ones ,” Brief, junio 16, 2025
- “AI in the Air: How Airlines Are Elevating Loyalty Programs,” LinkedIn, enero 24, 2025, Article
- “Why Loyalty Programs Fail,” Harvard Business Review, septiembre 13, 2024, Article