Basma Abdel Motaal
Practice Director,
Profilo di Basma
Recent Insights
- “Beyond Sales Lift: How Rewards Build Valuable Customers,” Brief, giugno 2026
- “Synthetic Customers Earn Their Stripes,” Brief, maggio 2026
- “Unclear Value Propositions Stall Growth,” B2B Growth Agenda, marzo 2026, Report
- “How Synthetic Customers Bring Companies Closer to the Real Ones ,” Brief, giugno 2025
- “AI in the Air: How Airlines Are Elevating Loyalty Programs,” LinkedIn, gennaio 2025, Article