Basma Abdel Motaal
Practice Director,
Profilo di Basma
Recent Insights
- “Synthetic Customers Earn Their Stripes,” Brief, maggio 2026
- “How Synthetic Customers Bring Companies Closer to the Real Ones ,” Brief, giugno 2025
- “AI in the Air: How Airlines Are Elevating Loyalty Programs,” LinkedIn, gennaio 2025, Article
- “Why Loyalty Programs Fail,” Harvard Business Review, settembre 2024, Article