Basma Abdel Motaal
Practice Director,
Sobre Basma
Recent Insights
- “Beyond Sales Lift: How Rewards Build Valuable Customers,” Brief, junho 18, 2026
- “Synthetic Customers Earn Their Stripes,” Brief, maio 04, 2026
- “Unclear Value Propositions Stall Growth,” B2B Growth Agenda, março 30, 2026, Report
- “How Synthetic Customers Bring Companies Closer to the Real Ones ,” Brief, junho 16, 2025
- “AI in the Air: How Airlines Are Elevating Loyalty Programs,” LinkedIn, janeiro 24, 2025, Article