Basma Abdel Motaal
Practice Director,
Sobre o Basma
Recent Insights
- “Beyond Sales Lift: How Rewards Build Valuable Customers,” Brief, junho 18, 2026
- “Synthetic Customers Earn Their Stripes,” Brief, maio 04, 2026
- “How Synthetic Customers Bring Companies Closer to the Real Ones ,” Brief, junho 16, 2025
- “AI in the Air: How Airlines Are Elevating Loyalty Programs,” LinkedIn, janeiro 24, 2025, Article
- “Why Loyalty Programs Fail,” Harvard Business Review, setembro 13, 2024, Article