Basma Abdel Motaal
Practice Director,
À propos de Basma
Recent Insights
- “Beyond Sales Lift: How Rewards Build Valuable Customers,” Etude, 18 juin 2026
- “Synthetic Customers Earn Their Stripes,” Etude, 4 mai 2026
- “Unclear Value Propositions Stall Growth,” B2B Growth Agenda, 30 mars 2026, Rapport
- “How Synthetic Customers Bring Companies Closer to the Real Ones ,” Etude, 16 juin 2025
- “AI in the Air: How Airlines Are Elevating Loyalty Programs,” LinkedIn, 24 janvier 2025, Article