The Wall Street Journal Latest China Test for Western Firms: Consumers Switching to Homegrown Labels Latest China Test for Western Firms: Consumers Switching to Homegrown Labels More shoppers are choosing Chinese chic over foreign names, as live-stream retail gathers steam junio 18, 2023 min read The Wall Street Journal Latest China Test for Western Firms: Consumers Switching to Homegrown Labels James Yang spoke to The Wall Street Journal on the evolving strategies of foreign brands operating in China. The Wall Street Journal
