Most sales organizations focus on delighting customers and developing a high-velocity sales process. But truly world-class B2B sellers also address a critical third component of success: stimulating new demand.

This focus on building pipeline means harmonizing your sales teams around strategic, action-oriented account plans and repeatable sales plays. Solve this challenge and the impact on growth can be significant, but there’s a reason most companies don’t pay enough attention to building pipeline—it’s hard to get it right.

Part of our Coro suite of proprietary digital solutions, Account Planning is a groundbreaking cloud-based software tool (and app) that will help your teams meet this challenge. It starts with our proven account planning methodology and integrates natively with Salesforce and other CRMs to create a seamless experience for your teams. Account Action Planning supports your front line as they track all the complex sales actions that reinforce commercial excellence. By measuring and rewarding these pipeline-building sequences, it incentivizes your sales talent to go beyond executing live deals and uncover new opportunities.

Far-flung colleagues can perform consistent and proactive work on the same accounts in real-time. Account Planning’s intuitive, mobile-friendly interface makes it easy to deploy. It’s the newest element of our comprehensive account planning approach, which has helped countless companies boost their sales.

Now you can build pipeline like never before. Account Planning optimizes winning strategies and best practices to reveal the new accounts that will power your growth.