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Full-Potential Account Management

Coro℠ Account Management Tool

Coro℠ Account Management Tool

A breakthrough account management tool that stimulates demand by tracking and rewarding the right sales actions and strategies

Most sales organizations focus on delighting customers and developing a high-velocity sales process. But truly world-class B2B sellers also address a critical third component of success: stimulating new demand.

This focus on building pipeline means harmonizing your sales teams around strategic, action-oriented account plans and repeatable sales plays. Solve this challenge and the impact on growth can be significant, but there’s a reason most companies don’t pay enough attention to building pipeline—it’s hard to get it right.


Coro℠ is a groundbreaking technological solution for this challenge. It starts with our firm's proven account planning methodology and integrates natively with Salesforce and other CRMs to make the experience seamless for your teams. Coro supports your front line as they track all the complex sales actions that reinforce commercial excellence. By measuring and rewarding these pipeline-building sequences, Coro incentivizes your sales talent to go beyond executing live deals and uncover new opportunities.

Inspired by the Italian word for choir, Coro enables far-flung colleagues to perform consistent and proactive work on the same accounts in real-time. Its intuitive, mobile-friendly interface makes it easy to deploy. It is just the newest element of an account planning approach that has helped countless companies boost their sales.

With Coro, you’ll optimize the winning strategies and best practices that reveal the new accounts that will power your growth.

At a Glance

At a Glance

More About Coro

More About Coro

World class account planning is thoughtful, structured, and leaves nothing to chance. Coro provides a single platform for sales teams to identify prospects and offer the right solution at the right time, with visibility into where competitors are gaining and losing ground. The insights Coro generates help you build and measure the effectiveness of repeatable sales plays, revealing where you’re strong, where you lag, and how customers feel about doing business with you so that you can constantly evolve and improve. The result is clear visibility into where you stand in the market and what it takes to win the accounts that matter most.

Let Coro guide your team to better choices and a superior commercial strategy, putting an invaluable playbook at their fingertips.

To learn how your sales organization can benefit from CoroSM, please contact us.


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