Senior/Lead Designer
Description & Requirements
WHAT MAKES US A GREAT PLACE TO WORK
We are proud to be consistently recognized as one of the world’s best places to work. We are currently the top ranked consulting firm on Glassdoor’s Best Places to Work list and have earned the #1 overall spot a record 7 times.
Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.
WHO YOU’LL WORK WITH
You’ll join our Design experts within the AI, Insights & Solutions team. This team is part of Bain’s digital capabilities practice, which includes experts in analytics, engineering, product management, and design. In this multidisciplinary environment, you'll leverage deep technical expertise with business acumen to help clients tackle their most transformative challenges. You’ll work on integrated teams alongside our general consultants and clients to develop data-driven strategies and innovative solutions. Together, we create human-centric solutions that harness the power of data and artificial intelligence to drive competitive advantage for our clients. Our collaborative and supportive work environment fosters creativity and continuous learning, enabling us to consistently deliver exceptional results.
WHERE YOU’LL FIT WITHIN THE TEAM
You’ll contribute across every stage of the design lifecycle:
Discovery – Help clients understand the business, user, and technology landscape to identify priorities and assess risks.
Ideation – Apply design principles to explore innovative opportunities and refine focus areas.
Design and Validate – Create concept experiences informed by user ethnography, testing for desirability, viability, and feasibility.
Create and Launch – Build, test, and bring to life experiences, products, and services.
Scale – Help clients grow and evolve new business models or offerings.
Designers at Bain are strategic thinkers and design leaders. They apply Human-Centered Design to reframe problems around user needs and use design research to shape innovative, actionable business opportunities.
WHAT YOU’LL DO
Lead the end-to-end strategic design process, translating insights into bold, innovative opportunities
Conduct and synthesize qualitative research, creating key artifacts like personas, journey maps, and service blueprints
Co-lead ideation workshops and bring business concepts to life through compelling storytelling and visual design
Prototype across fidelities and run pilots to test desirability, feasibility, and viability
Collaborate cross-functionally to manage workstreams and ensure high-impact project delivery
Align multidisciplinary teams on priorities and facilitate productive, co-creative client engagements
Contribute to Bain’s growth by mentoring teammates, supporting recruiting efforts, and advancing the AIS knowledge base
Participate in marketing and brand-building activities within APAC
ABOUT YOU
3–6 years of experience designing digital products, services, or customer experiences in roles such as Service Designer, CX Designer, or Digital Product Designer
Deep understanding of Human-Centered Design, Design Thinking, and Agile
Skilled in strategic and service design, UX/UI, and research
Experienced in tools like Figma, Miro, Webflow, Adobe CS, and emerging GenAI design platforms
Strong communicator, presenter, and collaborator
Entrepreneurial mindset; thrives in ambiguity and fast-paced environments
Fluent in Japanese and English
Willing to travel based on client/project needs
Bonus points if you also bring:
Experience in consulting or client services
Awareness of design’s impact on business strategy
Interest in emerging practices like GenAI, behavioral design, or immersive experiences
If this sounds like you, please apply with your CV in English and a current portfolio showcasing your product and service design work.