Director, Market Reputation

DIRECTOR, MARKET REPUTATION, INDIA

Location: Gurugram (New Delhi)

WHAT MAKES US A GREAT PLACE TO WORK

We are proud to be consistently recognized as one of the world’s best places to work. We are currently the top ranked consulting firm on Glassdoor’s Best Places to Work list and have earned the #1 overall spot a record seven times. Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.

WHERE YOU’LL FIT WITHIN THE TEAM

This role will lead the development and execution of an integrated India Market Reputation marketing strategy that strengthens Bain’s reputation, amplifies our thought leadership and supports Bain’s growth ambition in India. The strategy will align closely with Bain’s commercial priorities. It will build awareness and consideration of Bain in the highest-value business communities on topics relevant across clients, while reinforcing Bain’s perception as the leading consulting partner to boards and senior executives.

This role will add value by providing guidance to the India Office Head and the leadership team, and act as a strategic partner for senior marketing colleagues across the region. The individual will collaborate with other Marketing functions to achieve Bain firmwide marketing objectives. As part of this role, this individual will coach and develop marketing team members to build expertise and foster a culture of innovation to evolve our India marketing strategy.

WHAT YOU’LL DO

1. Lead the development and execution of the marketing strategy. Define and develop enabling initiatives aligned to firmwide and regional growth priorities, in collaboration with the India Office Head and APAC Market Reputation Lead.

• Focus initiatives on strengthening and growing Bain’s presence in priority practices and themes defined with the Office Head
• Shape a clear view of the optimal mix and sequence of PR, digital, events, and content activities to grow Bain’s commercial visibility and leadership positioning
• Curate, adapt and amplify Bain’s global campaigns for India, while developing high-impact local campaigns that respond to the priorities of the India market
• Proactively collaborate with Practice Marketing, Account Marketing, and other Marketing functions to leverage strategic IP, insights, and assets, and ensure plans are aligned/complementary to achieve firm goals
• Optimize program investment across channels and campaigns throughout the year, phasing spend and reallocating funds as priorities evolve to maximize impact

2. Identify, prioritize, and project manage marketing campaigns and supporting activities

• Identify and cultivate the most relevant third-party partnerships, sponsorships, and conferences and events, building a high-caliber ecosystem of relationships with business associations, conference producers and media outlets that keeps Bain at the center of India’s most important business conversations

3. Own, plan and execute Market Reputation Marketing activities to amplify Bain’s presence and client engagement efforts:

• Events: Design and run a full calendar of market reputation events, webinars, and forums, and inform and support Events team efforts in market as needed
• PR & External Communications: In partnership with the regional PR team, manage all local PR activities to establish and grow Bain’s presence in the most influential business media (traditional and digital), manage collaboration with general media, premium publications and local PR agencies as needed.
• Leader visibility: Help frontline leaders build a public profile focused on expertise.
• Editorial: Tailor global content to local community needs, distribute in local market, and manage local agencies and providers
• Alumni: Develop and oversee local alumni segmentation and engagement strategy, including communications and events that complement Market Reputation, Practice and Account efforts

4. Develop and execute targeted marketing campaigns linked to strategic Bain IP and growth initiatives

• Design campaign calendars integrating PR, digital and events
• Create and amplify tentpole campaigns around flagship themes and practices (e.g. Applied Tech & AI, Transformation)
• Develop proactive and reactive media strategies, work with global/regional PR team to ensure Bain is top of mind with key local and international media
• Oversee relevance and impact of all digital channels: web content, LinkedIn partner profiles, social media amplification, etc.
• Lead sponsorship and co-branding: identify and negotiate high-value opportunities, manage co-brand partner relationships, and ensure Bain’s brand is represented with impact and consistency across co-branded events, content and campaigns

5. Develop and manage the targeting, tracking and engagement of executives in priority accounts

• Work with account heads to map, target, and engage key C-suite executives across top clients, ensuring contact mapping is up to date and that executives are regularly engaged with relevant, value-added marketing
• Proactively manage target lists
• Ensure teams updating the client CRM keep the database up to date
• Develop and update engagement dashboards for reporting to account heads and office leadership

6. Manage and coach marketing team members to build capabilities and deliver impact

• Drive skills development across key marketing channels (e.g., PR, digital, campaigns, events)
• Develop and deploy in-house and external resources in support of strategy
• Foster collaboration and ensure consistent use of global systems, technologies, assets, and best practices

7. Drive continuous innovation and improvement by identifying new opportunities, from activations and relationships to the evolution of our processes, and by harnessing AI to raise the speed, quality and impact of our work

8. Manage the budget and annual planning process

9. Manage collection of data on local market intelligence and Market Reputation KPIs, to track impact and report to the Office Head and Market Reputation lead

ABOUT YOU

Education

• Minimum undergraduate degree, specialization in marketing

Experience

• Minimum 12 years of relevant B2B marketing experience with a good understanding of technology
• Minimum 5 years of team leadership experience, including leading a team of 3-4+ and developing talent
• Professional services marketing experience, or other sectors with technology marketing experience
• Good media relationships and experience with top-tier business and trade titles
• Relevant agency management experience, or direct experience developing impactful B2B campaigns with a focus on premium media and digital channels
• Knowledge, Skills, and Abilities
• Broad expertise and experience in marketing programs and processes
• Demonstrated success in conceptualizing new approaches and solutions and influencing senior leaders on key strategic issues
• Ability to team effectively with senior stakeholders to protect and enhance Bain’s reputational, brand and PR standing, while anticipating and managing risk
• Ability to provide advice to office leadership and regional marketing leadership on programs and processes
• Demonstrated ability to manage multiple projects simultaneously and prioritize as needed
• Client-centric mindset
• Ability to understand and work with consulting content and thought leadership
• Strong written and verbal communication skills
• Ability to remain calm and composed under pressure
• Role model in Bain Operating Principles

Preferred:

• Visible within the office and viewed as a positive influence on culture and morale
• Plays an active leadership role as a mentor/coach to others in India offices and Asia Pacific region