In search of a premium alternative: an action plan for online brand advertising
by Bain partners John Freylinghusen and Aditya Joshi
As online advertising approaches maturity, it faces a major crossroads. The industry can continue down the path of commoditization driven by direct response, with its promise of high volumes but little room for differentiation. Or it can reinvent itself around brand advertiser needs and deliver more premium offerings. Making the right choice will not just ensure sustainable growth-it will redefine the industry's future winners.
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Seizing the strategic high ground in capability sourcing
by Bain partners Michael Heric and Bhanu Singh
What many companies are realizing is that capability sourcing can be used for more than just cost cutting. When done right, capability sourcing can help companies achieve strategic objectives. Realizing the full potential of outsourcing and offshoring can help them leapfrog the competition.
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Deal making: using strategic due diligence to beat the odds
by Bain partner David Harding
M&A success rates are improving, but about half of all large deals still fail to deliver the expected returns. David Harding, co-author of Mastering the Merger, discusses how the most effective deal makers use the due diligence process to spot potential land mines and uncover hidden value in this 4:33 minute video.